It was on last June when people first started to anticipate a particular marketing approach to one of the most expected movies of the year, David Fincher's The Girl with the Dragon Tatoo. A minute and a half teaser had allegedly leaked out from inside Sony's departments. The thing is, not only was it a green-band trailer but also by the same time, under similar conditions, same happened with a version of the movie poster.Next thing, on August, an excerpt of Trent Raznor's soundtrack was deliberately disclosed. A few weeks ago, an allegedly non-official tumblr titled Mouth Taped Shut was born to display sets of backstage photos and videos, which could only have been taken by someone pretty close to the making of the piece.
Last week, a surprise eight-minute exclusive to some viewers trailer came out and dissipated most of the still standing doubts about this being or not a viral campaign. Finally, this week was released the first official trailer on the Internet. One can't see much of a difference from the Swedish film, so far.
Another of this week's promotional highlights was the release of the first trailer of Clint Eastwood's J.Edgar. The film tells the story of J. Edgar Hover on building the FBI and is carried out by Leonardo Di Caprio in the main role. I'd say it doesn't start great, with that voice off, but does get much better.
Both will premiere in the US near the end of the year and despite having not watched them yet, I can say they're some of the strongest Oscar'12 contenders. The first may pray for Best Film, Best Director, Best Adapted Screenplay, Best Actress, Best Soundtrack and Best Cinematography; the later might as well go for at least Best Film, Best Director, Best Adapted Screenplay and, with great chances to win, Best Actor.
I'll leave you a candy. A disturbing eye-catcher promotional video for this year's edition of the Viennale, the Venice International Film Festival. Watch out guys, this one comes from long-time last seen David Lynch.
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