Admiral General Aladeen is not like Sacha Baron Cohen's previous characters and yet it is not unlike them either. After Ali G, Borat and Brüno, The Dictator is a purely fictional movie, without valiant elements of mockumentary, but that still threw the persona off the screen into the streets for commercial purposes mostly. The campaign drives you to the film with a pretty safe opinion of who this man is and what you're about to see - plus you remember those three other guys' irreverence, the political teasing, the loathsome sexual jokes. And that's why you'll be blown away: because you can't believe how it gets sharper, grosser, more hilarious, dirtier, unbelievably mocking of...everything. USA, Europe, Asia, blacks, whites, men, women, girls, boys, common citizen, celebrities, friendship, love, loyalty, democracy, dictatorship, politics, economics, morals, religion, peace, war, terrorism, life, death. It goes on. Nothing stands unharmed. My jaws hurt for 83 minutes, ever since that first "In Loving Memory of" frame which perfectly captures The Office's David Brent's "just to show a bit of the laughs we have here". My head tries to evaluate how anyone hasn't tried to murder Sacha Baron Cohen so far.
This is the product of one of the strongest artistic and politically relevant voices of our society and certainly achieves the status of one of the harshest satires I've seen. It's nuclear-explosive. A bash of scolding against ourselves and what we've been building and supporting, with an utterly-improper, politically-incorrect, vividly-sarcastic, shamelessly-blunt, incredibly-free, extraordinary sense of humor.
PS: Ok, now that I've written this, give me my family back, Aladeen.