Every year, spec scripts are sold and the industry is always waiting and searching for the next writer coming up with the most amazing story of his own initiative. This time, we may be witnessing the birth of a new spec selling strategy: the spec script trailer.
Brandon Bestenheider & Allen Bey became a first-time seller team of screenwriters when recently Universal Pictures optioned their Grim Night screenplay. This is a horror film about a night that happens once a year in the whole world, when people lock themselves at home and hide from the terrifying Grims, some hooded black creatures. There you go, the strong concept, the precise genre, the probably archetypal structure, stuff that makes it different but recognizable enough for the big studios to see it as a business chance. It has been done, it worked; it has something new, people will want to watch it.
But do you wonder how did this two guys pitch this to the agents ? Do you imagine how they articulated the synopsis, how they structured the presentation, if they embarrassedly choked at some point ? Brandon and Allen did something much more effective. They got themselves a movie camera, some costumes and some friends and shoot a spec script trailer of what they wrote and wanted to sell. Check it out bellow.